Coachella Tutors

About Coachella

Coachella is the easternmost city in Riverside County. It’s also known as “City of Eternal Sunshine”, and had been up until it’s recent explosive growth, a relative quiet and rural area reserved for farming and agriculture. In 2010 a “Coca-Cola” bottling facility was added to the city’s new light industry facilities and it further boosted the communities growth beyond the influx of tourists. The origin of the name Coachella is not known although Coachella tutors suggest that it could be linked to “Conchilla”. “Conchilla” is a Spanish word for small snail white shells found locally in the soil.

Nowadays, the Coachella Valley has leant its name to the annual music and arts festival “Coachella”. The event is held at the Empire Polo Club and attracts about 200,000 guests into the region over the two-weekend event. Pearl Jam had performed at the Empire Polo Club a few years prior as they were boycotting venues that were controlled by Ticketmaster. This initial large-scale concert unwittingly laid the foundation for Coachella. The founders saw the previous unrecognized potential for the event space to host a festival.

In Coachella’s first few years it was a single day event, but as it grew in popularity the duration of the event increased to two days, then three days and then to a second weekend. The entrance policy evolved also from being able to buy access for individual days to having to purchase weekend passes. However the continuous increase in entrance costs has not deterred guests from attending. In fact tickets are increasingly difficult to ascertain. Advance sale tickets are sold out almost immediately with phone lines jammed to buy the all access passes, V.I.P. passes and camping ground access passes. Guests are warned to stay away from buying potentially counterfeit tickets from online auction sites and other trade sites to avoid being disappointed. “Goldenvoice” who organize the event, have had to introduce many levels of personalization and last minute shipping of passes to try and cut down on the amount of fake passes in circulation.

The beauty of Coachella is the variety of acts and musical genres that include hip hop, rock, indie, electronic and dance. Also there is a combination of established musical acts alongside newcomers. Coachella tutors believe this provides both great exposure for new acts, and for visitors open minded to hearing new talent and their new fresh sounds. The event also houses art in other forms with several art installations and sculptures on display.

The city of Coachella also lends its name to the Coachella grapefruit. Where the State Route 111 cuts through the center of Coachella’s town it is in fact called "Grapefruit Boulevard" in its honor.